Ukuya kuthi ga kwinqanaba elithile, iingxowa zokuthenga ezenziwe ngokwezifiso zisebenza njengejelo elibalulekileyo kwiibhrendi kunye namashishini ukuze azikhuthaze ngexesha lenkqubo yokusetyenziswa. Ngokuqhelekileyo, ezi ngxowa zisebenza njenge "ntengiso zeselula" okanye "iingxelo zebhrendi." Ngokwale mbono, indima yoyilo njengamandla okuvala ayinakuphikiswa.
Ngokwembono yomyili, ibhegi yokuthenga yinto ebalulekileyo yokuphawula — uhlobo lwayo alunakwahluka kwikhava yencwadi okanye ipowusta, kodwa ubungakanani bemveliso yayo kunye nokufikelela kwayo kudlula zombini. Indawo yokubonisa enikezelwe ikakhulu kwiingxowa zokuthenga zephepha ngoku ivuliwe.
Amakhulu eengxowa zokuthenga ezenzelwe wena eziqokelelwe eTshayina, eJapan, e-United States, naseYurophu ziquka izinto ezenziwe ngabantu abaqhelekileyo kunye neeprojekthi zorhwebo zabayili abaziingcali. Lo mboniso ukwabonisa imbali yokuveliswa kweengxowa zokuthenga ezenzelwe wena kunye nolwalamano lwazo olusondeleyo nokuthengwa kwezinto ngezixhobo zevidiyo ezigciniweyo. Abayili kunye nabaculi abangaphezu kweshumi bamenyiwe ukuba benze imisebenzi besebenzisa iingxowa zokuthenga zephepha ezenzelwe wena njengesihloko sabo.
Iingxowa zokuthenga ezenziwe ngokwezifiso ziphethe izinto kunye nezenzo zokusetyenziswa, ngelixa zibonisa inkcubeko kunye neengcamango ezakhiwe kukuthanda ukuthenga. Lo mboniso umema imbonakalo entsha yale nto ilula: nangona idla ngokubonwa kubomi bemihla ngemihla njengesikhongozeli esincinci nesidlulayo sokusonga nokuphatha iimpahla, ikwayeyona nto ifumaneka lula kwimveliso, ibhodi yentengiso ehambayo, kunye nebhulorho elula phakathi kweempawu kunye nabathengi.
Ukuphonononga kwakhona ingxowa: Uyilo kwinkcubeko yabathengi ngokusebenzisa indlela elula
Kwelinye icala, sijonge ukuphinda sihlolisise ingxowa yephepha ethobekileyo. Ngokukhula kokuthenga kwi-intanethi, ukubonakaliswa kwebhrendi ngezinto eziprintiweyo kuye kwehla kancinci kancinci. Izinto ezinje ngamakhadi eshishini, iimvulophu, kunye neeletaheads, ezazikade zixhaphakile, ngoku azifumaneki rhoqo. Sekunjalo, ingxowa yephepha isasoloko iyindlela ebalulekileyo yokunxibelelana nebhrendi - sisenokungakwazi ukutyelela yonke indawo ukuze sibone uphawu ngokwalo, kodwa sisenokudibana nebhrendi ngokubakho kwengxowa yephepha.
Ukujonga Ezinye zeengxowa ezenziwe ngokwezifiso eziboniswayo
Ivenkile yethu Ethandwayo isebenzisa iphepha elincinci kakhulu kwiingxowa zayo — neziphatho zenziwe ngomaleko omnye wephepha, oncamathiselwe ngaphandle kwebhegi ngezitikha. Ithegi ibotshelelwa kwisiphatho ngentambo yomqhaphu, nto leyo egxininisa ulwakhiwo olukhaphukhaphu kunye nobume obukhanyayo boyilo.
Ibhegi yeXIXI LIVE edlalwayo ixelisa indlela eqhelekileyo yokuthatha izinto zokuthenga ngokuncamathisela iirisithi zeodolo kwiingxowa. Endaweni yerisithi, ikhadi eliprintiweyo elinomyalezo wophawu libotshelelwa epokothweni, lihamba nesicwangciso somgangatho esiprintiweyo esikhumbuza ubukho bendawo obuphambili kumava emidlalo yeqonga.
Ingxowa yesitokhwe esilinganiselweyo seBi-City Biennale of Urbanism\Architecture ka-2015 (Shenzhen & Hong Kong) yenziwe ngamaphephandaba aqokelelweyo. Ingxowa nganye yahlukile, iprintwe ngesikrini kunye nomfanekiso womsitho. Umbhalo oxineneyo wamaphephandaba udala uluvo lobunzima obuhambelana nomxholo womboniso.
Ibhegi yephepha yeGate House Café ineemingxuma ezisikiweyo, nto leyo eyinika umgangatho ofana nemveliso kunye nowokwakha odibanisa ngokubonakalayo nesakhiwo sekhefi.
UShoichiro Ogata ngumyili onesitayile sendabuko esahlukileyo. Iingxowa ezisetyenziswa kwivenkile yakhe yeelekese zenziwe ngephepha lendabuko nelingabonakaliyo elifakwe ioyile, elifumana iimpawu zokuguguleka xa lisetyenziswa imihla ngemihla. Ilogo ibhalwe nge-embossed, kwaye ibhegi inesimo esincinci esikhumbuza ngengobozi yendabuko.
I-100% Arabica yaseKyoto isebenzisa uphawu olunesitampu kwiingxowa zayo zephepha ezenziwe ngekraft, apho uphawu olungaphelelanga nolungacwangciswanga lubonisa ubushushu obukhethekileyo obuvela kwizandla.
Ibhegi yesitokhwe esenziwe ngokwezifiso inomngxuma ogqunyiweyo owakha isakhiwo esidumileyo sonxantathu sophawu.
Ivenkile nganye isebenzisa iibhegi ezahlukeneyo zeempahla, apho indawo yaseTokyo Minami-Aoyama inebhegi yephepha yomqhaphu eluhlaza okwesibhakabhaka ethambileyo neyodwa.
Ibhegi yeStone Island yenziwe ngephepha lelitye elikhethekileyo, elinika iipropati zokungena kwamanzi, kwaye inokuvalwa okudityaniswe neziqhoboshi zehoko kunye neluphu ezifumaneka rhoqo kwiimpahla zophawu.
Ibhegi kaVisvim emhlophe ecocekileyo ayinayo ipateni kuyo, yinxalenye yentambo yebhegi yefayile yendabuko kuphela ebolekiweyo njengento yokuchonga emlonyeni.
Le ngxowa ithatha uyilo olungenamthungo ecaleni lweengxowa ezilukiweyo.
Ibhegi ye-Acne Studios inoyilo olungaphambili olungenamthungo, kunye nemithungo yokuncamathelisa kunye nemigca egoqekayo ebekwe ngendlela efanelekileyo kwisiseko ukugcina ubuhle obuncinci nobucocekileyo. Yenziwe ngephepha elipinki elenziwe ngokwezifiso lophawu, kwaye ilogo igxininiswe ngendlela yokuhombisa enemilinganiselo emithathu.
Ingxowa ye-COMME des GARÇONS × D&DEPARTMENT collaboration yenzelwe ukufana nembonakalo ereyitshiweyo yephulo le-D&DEPARTMENT lokuphinda usebenzise iingxowa zephepha.
I-Apple iyazibophelela ekuzinziseni okusingqongileyo kwiingxowa zayo. Iintambo, ezifana neentambo zezihlangu, zilukiwe ngezinto ezisekwe ephepheni. Ngokuhambelana nemigaqo yophawu lwe-Apple, uphawu luboniswa ngendlela ecacileyo, lugcina ukuhambelana nobuhle bemveliso.
Iingxowa ze-tote ze-MUJI zibonisa iimpawu eziqhelekileyo zeengxowa ze-tote ezidumileyo, iphepha elilula le-kraft elisebenzisa ukuprinta okunombala omnye, okuyindlela engabizi kakhulu kwaye ikwahambelana nengcamango yophawu.
Ibhegi ye-IKEA, nangona ibonakala ngathi inesitayile esifana nephepha le-kraft eliqhelekileyo, yenziwe ngephepha elilungisiweyo ngokukhethekileyo eliyenza ihlale ixesha elide, livumela ukuba ithwale izinto ezinzima ngokulula.
I-ko Rau isebenzisa ibhegi eyahlukileyo evela eSpain. Ayinabubanzi ecaleni kwaye ifana nomnquma xa uyijonga ukusuka phezulu. Uyilo kulula ukulugcina, lunokwenziwa ngokupheleleyo ngoomatshini abadibeneyo, kwaye luxabisa kancinci.
Inkqubo yokuphinda usebenzise iingxowa zephepha ye-D&DEPARTMENT ivumela abathengi ukuba bashiye iingxowa zephepha ezingaphezulu emakhaya evenkileni, baphinde basebenzise ezi ntlobo zezinye iingxowa zephepha, bancamathisele nje iteyiphu yabo yelogo kuzo, baze baphinde bazisebenzise kwakhona.
I-23Lab, ivenkile yezityalo eHangzhou, isebenzisa iphepha elihlanjiweyo ukwenza ibhegi ye-tote ingangeni manzi kwaye ihlale ixesha elide, kunye nelebheli emhlophe encamathiselwe kwibhegi ukuze yongeze umaleko obonakalayo.
I-Arts & Science yivenkile yokutya ethengisa izinto ezincinci egcina isilika i-inki emhlophe kwiphepha le-kraft ukuze ibonise umaleko owahlukileyo weeleya kwaye ityebise ubume bebhegi ye-tote.
Ibhegi ye-BAOBAO tote inesakhiwo esigoqekayo esahlukileyo esiphefumlelwe yimveliso yolu phawu, esinomzantsi ongavalwanga.
I-Arabica yaseKyoto isebenzisa uphawu olunesitampu kwiingxowa zayo zephepha ezenziwe ngekraft, apho uphawu olungaphelelanga nolungacwangciswanga lubonisa ubushushu obukhethekileyo obuvela kwizandla.
Ibhegi yebhegi inomngxuma ovalekileyo owakha isakhiwo esidumileyo sophawu oluyinxantathu.
Ivenkile nganye isebenzisa uyilo olwahlukileyo lweebhegi zetoti, apho indawo yaseMinami-Aoyama eTokyo inebhegi yephepha yomqhaphu eluhlaza okwesibhakabhaka eyahlukileyo ethambileyo.
Ibhegi yeStone Island yenziwe ngephepha lelitye elikhethekileyo, elinika iipropati zokungena kwamanzi, kwaye inokuvalwa okudityaniswe neziqhoboshi zehoko kunye neluphu ezifumaneka rhoqo kwiimpahla zophawu.
Ibhegi kaVisvim emhlophe qwa ayinazo iipateni, ibandakanya kuphela ukuvalwa kwetayi yesiqhelo efana noxwebhu kwindawo yokuvula njengento eyahlukileyo.
Ibhegi iqulethe uyilo olungenamthungo oluphefumlelwe ziingxowa ezilukiweyo.
Umphambili webhegi ye-Acne Studios awunamaqhuqhuva, kodwa umlomo onamathelayo kunye nomgca ogoqekayo zibekwe ezantsi, zigcina imvakalelo encinci kunye nokucoceka komphambili, iphepha lenziwe ngephepha elipinki elenziwe ngokwezifiso lophawu, kwaye inxalenye yeLOGO isebenzisa ubuchwepheshe bokuhombisa obunemilinganiselo emithathu.
Ingxowa ye-COMME des GARÇONS × D&DEPARTMENT esebenzisana nayo ibandakanya izinto zoyilo eziphefumlelwe yiphulo le-D&DEPARTMENT lokuphinda kusetyenziswe iingxowa zephepha, equlathe iinkcukacha zeteyiphu ezibonisa ubuhle benkqubo.
I-Apple iyazibophelela ekuzinziseni okusingqongileyo kwiingxowa zayo. Iintambo, ezenzelwe ukufana neentambo zezihlangu, zilukiwe ngezinto ezisekwe ephepheni. Ibonakalisa isimilo sophawu lwe-Apple, uphawu luboniswa ngendlela engabonakaliyo, lugcina ukuvisisana okubonakalayo nobuhle obucocekileyo bemveliso.
Ibhegi ye-MUJI tote ibonisa iimpawu eziqhelekileyo zabathwali beempawu ezithengiswa kakhulu—iphepha elilula le-kraft elinoshicilelo lombala omnye. Le ndlela ibiza kakhulu kwaye ihambelana ngokugqibeleleyo nefilosofi yophawu.
Ibhegi ye-IKEA, nangona ibonakala ngathi inesitayile esifana nephepha eliqhelekileyo le-kraft, yenziwe ngephepha elilungisiweyo ngokukhethekileyo eliyenza ihlale ixesha elide, livumela ukuba ithwale izinto ezinzima.
I-ko Rau isebenzisa ibhegi eyahlukileyo evela eSpain. Ayinabubanzi ecaleni kwaye ifana nomnquma xa uyijonga ukusuka phezulu. Uyilo kulula ukulugcina, lunokwenziwa ngokupheleleyo ngoomatshini abadibeneyo, kwaye luxabisa kancinci.
Inkqubo ye-D&DEPARTMENT yokuphinda kusetyenziswe iingxowa zephepha ikhuthaza abathengi ukuba bazise iingxowa zabo zephepha ezingasetyenziswanga evenkileni. Ezi ngxowa zeentlobo ngeentlobo eziqokelelweyo emva koko ziphinda zitshintshwe ngeteyipu enelogo ye-D&DEPARTMENT, ukuze zilungele ukusetyenziswa kwakhona.
I-23Lab, ivenkile yezityalo eHangzhou, isebenzisa iphepha elihlanjiweyo ukwenza ibhegi ye-tote ingangeni manzi kwaye ihlale ixesha elide, kunye nelebheli emhlophe encamathiselwe kwibhegi ukuze yongeze umaleko obonakalayo.
I-Arts & Science yivenkile yeentlobo ngeentlobo. Ibhegi yabo ye-tote ineprinta yesikrini esipheleleyo kunye nomgca omncinci we-inki emhlophe ephepheni le-kraft, okwenza isiphumo esahlukileyo esiphucula ubume bebhegi.
Ibhegi ye-BAOBAO tote inesakhiwo esigoqekayo esahlukileyo esiphefumlelwe yimveliso yolu phawu, esinomzantsi ongavalwanga.
Ixesha leposi: Sep-04-2025