Kuyo yonke imigangatho yokuthengisa yaseYurophu, iikhawuntara zeenkonzo zokutya, amaziko okufezekisa urhwebo lwe-elektroniki kunye neeshelufu zeekhemesti,iingxowa zephepha le-kraftiye yaba sisisombululo sokupakisha esizinzileyo esihlala sihleli kweli shumi leminyaka. Iqhutywa yimithetho engqongqo ye-EU, amaxabiso abathengi atshintshayo, kunye noqoqosho olunamandla lwezorhwebo, i-kraft ayiseyiyo ingxowa emdaka engenasidima yevenkile yekona - yinto ephambili kutshintsho lokupakisha eYurophu.
Ukufika Kwemarike Ebudaleni
Imarike yeengxowa zephepha zekraft zehlabathi ibixabisa ixabiso eliphantsiI-USD 4.81 yezigidigidi ngo-2025kwaye kulindeleke ukuba ifikeleleI-USD 7.58 yezigidigidi ngo-2035, iqhubela phambili kwi-CAGR ye4.65%IYurophu imele isabelo esikhulu solu hlumo, apho iJamani, iFransi, i-Itali, iNetherlands, iSpain kunye namazwe aseNordic eqhuba ukuthengwa kwempahla okusebenzayo kakhulu.
Njengoko omnye umlawuli wokuthengwa kweevenkile ezinkulu zaseDatshi echazile: “Utshintsho oluvela kwiplastiki ukuya ephepheni ekuqaleni lwalulawula. Kodwa ngoku luyinto yenkcubeko. Abathengi bethu balindele iphepha. Bayalithemba. Bayaliphinda balisebenzise. I-Kraft ibe yinxalenye yebali lethu lophawu.”
Kutheni uKraft?
Iphepha le-Kraft lenziwa ngenkqubo yokugaya i-kraft, linika ukumelana okumangalisayo kokukrazula, amandla aphezulu okutsalwa kunye nokubola kwendalo — lilungele ngokukodwa ukuthengiswa, iinkonzo zokutya kunye nokupakisha kwemizi-mveliso.
Umbala omdaka (wendalo)— Ayinambala wengca, igcina umbala wendalo womthi. Akukho khemikhali zokufunxa, impembelelo ephantsi yokucubungula. Ixhaphakile kwiingxowa zokutya, kwiingxowa zokubhaka, kwiingxowa zokutya kunye nezokutya. Ingasetyenziswa kwakhona kwaye inokugqunywa.
I-White Kraft— Ifakwe umbala omdaka okanye ogqunywe ukuze ibe nomphezulu ococekileyo, ovumayo ukushicilelwa. Ikhula ngokukhawuleza kwiivenkile ezikumgangatho ophezulu, izinto zokuthambisa, impilo-ntle kunye nefashoni. Ixhasa ukuprintwa okusemgangathweni ophezulu kwaye kuqikelelwa ukuba iza kuba yinxalenye yebhegi yekraft ekhula ngokukhawuleza ukuya kuthi ga ngo-2035.
Isakhelo soLawulo saseYurophu
Imiyalelo yePlastiki esetyenziswa kanye ye-EU (i-SUPD)— Yaqaliswa ukususela ngo-2021, yavala iingxowa zeplastiki ezithwala abantu ezingaphantsi kwe-15 microns kuwo onke amazwe angama-27 angamalungu. Iingxowa zeKraft zaba zezona zithatha indawo ezisetyenziswa kakhulu.
Umgaqo we-EU wokuPakisha nokuPakisha iNkunkuma (PPWR)— Kwinqanaba layo lokugqibela lomthetho, ukwazisa imiyalelo yokusetyenziswa kwakhona ngo-2030, imiqathango embalwa yokusetyenziswa kwakhona komxholo, iimfuno zokunciphisa ukupakisha, kunye noXanduva loMvelisi oLwandisiweyo (i-EPR) olunyusa uxanduva lwezemali lolawulo lokupakisha ekupheleni kobomi.
Amanyathelo eSizwe— IFransi iye yavala ngokupheleleyo iingxowa zeplastiki ezisetyenziswa kanye ukusukela ngo-2021. Ukuvalwa kweengxowa zeplastiki ezilula eJamani ukusukela ngo-2022 kukhokelele ekonyukeni kwama-35–50% ekuthengweni kweengxowa zekraft. I-UK yongeze intlawulo yayo yeengxowa zeplastiki ze-10p kubathengisi abancinci. I-Itali neSpain ziqalisa ukuvalwa okuqhubekayo, kunye nephepha lekrafti eliyinzuzo ephambili.
Apho iiKraft Paper Bags ziphumelela khona
Ukuthengiswa kokutya kunye nokutya— Inxalenye enkulu ngomthamo. Iimfuno eziphambili ziquka ilayini engangeni mafutha ukuze kudityaniswe ukutya ngqo, ikrafti elungisiweyo enamandla amanzi kwiindawo ezifumileyo, kunye neengxowa ze-SOS (Self-Opening Satchel) ezineziseko ezithe tyaba. Umthamo ususela kwi-250g ukuya kwi-10kg, uhambelana nemigaqo ye-EU yezinto zokudibanisa ukutya.
Inkonzo yokutya kunye ne-QSR— Ikhula ngokukhawuleza ngenxa yenkcubeko yokuhanjiswa kwemveliso kunye nokuzibophelela okuzinzileyo kophawu. Abathengi bafuna ukuthenga ngobuninzi, okwethutyana elifutshane, ukuprintwa kwe-flexo okwenziwe ngokwezifiso ukuze kwahlulwe uphawu, kunye neendlela zomgquba eziqinisekisiweyo kwi-EN 13432. Iintlobo zeziphatho ziquka iphepha elijijekileyo, iteyiphu ethe tyaba kunye nemingxuma yesandla esikiweyo.
Imfashini kunye nokuThengisa (iPremium Kraft)— Iimpahla ezimhlophe zekrafti kunye nezinto ezikhethekileyo ziyathandwa phakathi kweempawu zefashoni kunye nendlela yokuphila eziphakathi. Ushicilelo oluhambelana nePantone olune-kraft ebonakalayo, indibaniselwano ye-foil embossing, kunye nomxholo ophinda usetyenziswe oboniswa njengento yokuthengisa.
Urhwebo lwe-elektroniki kunye nokuzalisekiswa— Iingxowa zeKraft zithatha indawo yee-polbag mailers njengee-polbag ezikhaphukhaphu, ezinokuphinda zisetyenziswe zangaphandle. Iziqwenga zokuncamathelisa ezizivalayo zokwenza izinto ngokuzenzekelayo, izakhiwo ezingena-PE zokumelana namanzi, kunye nee-kraft mailers ezifakwe i-pad zithatha indawo ye-bubble wrap. Ukuhlanganiswa nemigca ye-bagging ezenzekelayo kwiindawo zothutho zaseYurophu.
Iindlela Zokubukela Ngo-2026
Ulawulo lweKraft oluphinde lwasetyenziswa— Abathengi eJamani naseScandinavia ngoku bahlala bechaza i-80–100% yefayibha ephinde yasetyenziswa. Njengoko imiyalelo ye-PPWR isondela, oku kuya kuba yimfuneko esisiseko.
I-Natural Kraft njengeNkcazo yoYilo— I-kraft emdaka engagqunywanga iyamkelwa njengokhetho lobuhle oluqondayo ziimpawu ezibonisa ubunyani bayo. Ushicilelo oluncinci kwi-kraft yendalo luye lwafana nophawu olukhokelwa kukukhanya eMntla Yurophu.
Iingubo Zokuthintela Ezisekelwe Emanzini— Ukutshintsha ii-PE liners zesiqhelo — ezenza kube nzima ukuphinda kusetyenziswe — ngeengubo ezisekelwe emanzini okanye kwi-cellulose yenye yezona ndawo zisebenzayo ze-R&D ngo-2026.
Ukuprinta okwenziwa ngedijithali okufutshane— Ngoku ivumela ukuqhutywa kwezoqoqosho kweeyunithi ezingama-250–1,000 ezinomgangatho wefoto, ivula imarike kwii-SME kunye neebrendi ezivelelayo.
Iikhonkco zoNikezelo olucacileyo— Amaqela okuthenga afuna iinkcukacha ezicacileyo malunga nokungafihlisi kwabathengisi: imvelaphi yefayibha, ukusetyenziswa kwamanzi, ubunzulu bekhabhoni ngetoni nganye, kunye neengxelo zophicotho-zincwadi zezakhiwo. Kuqhutywa amalinge okulandelela umkhondo asekelwe kwi-blockchain eScandinavia naseJamani.
Isiphelo
Iingxowa zephepha ezenziwe ngobuchule aziselulo ukhetho olunoxanduva lokusingqongileyo kuphela - zilukhetho olukrelekrele kwezorhwebo kubathengi baseYurophu abalandela imithetho eqinileyo, abathengi abafuna izinto ezininzi, kunye notshintsho oluqhubekayo. Ibali leengxowa zephepha ezenziwe ngobuchule eYurophu lisandula ukuqala.
Iithegi:Iingxowa zePhepha zeKraft · Ukupakisha okuZinzileyo eYurophu · Imarike yeeNgxowa zePhepha ngo-2026 · Umgaqo wokuPakisha we-EU · IKraft eQinisekisiweyo yeFSC
Ixesha lokuthumela: Epreli-10-2026